1. Headlines That Hook

Your title has one job: get the click. Lead with what buyers search for, not what you think is clever.

Formula: [Brand] [Item Type] [Key Feature] [Size/Color] - Example: "Patagonia Fleece Jacket Full-Zip Blue Large"

2. Description Structure

Scannable beats clever. Use short paragraphs, bullet points for specs, and bold key info.

Order: 1) What it is, 2) Condition/flaws, 3) Measurements, 4) Keywords/style suggestions.

3. Sell the Benefit

Features tell, benefits sell. Don't just say "waterproof" - say "stay dry in any weather."

Examples: "Rare vintage" → "Own a piece of history." "Size XL" → "Comfortable oversized fit."

4. Keywords Without Stuffing

Include searchable terms naturally. Avoid "keyword salads" at the bottom - platforms penalize this.

Smart: "This Y2K-style crop top pairs perfectly with high-waisted jeans" includes keywords naturally.