Amplify Your Profits
The sneaker resale market is worth billions. Learn how to authenticate, source, price, and sell sneakers for maximum profit.
Sneaker reselling is one of the most lucrative niches in reselling. Limited releases, brand loyalty, and collector culture create consistent demand and strong margins.
| Platform | Fees | Best For | Auth? |
|---|---|---|---|
| StockX | ~10% + shipping | DS/New hype releases | ✅ Yes |
| GOAT | 9.5% + shipping | New + used sneakers | ✅ Yes |
| eBay | ~13% | All conditions, vintage | ✅ Select items |
| Grailed | 9% + PayPal | Streetwear collectors | ❌ No |
| Mercari | 10% | Quick sales, less hype | ❌ No |
💡 Pro Tip: For deadstock (DS) hype releases, StockX/GOAT get the best prices. For used or vintage, eBay often wins because you can tell the story.
Fakes are EVERYWHERE in sneakers. Learn these authentication points:
⚠️ When in doubt, don't buy. One fake sale can destroy your reputation and result in account bans. Use Legit Check App or paid authentication services for high-value pairs.
Date codes help identify when Jordans were made. Location varies by era:
| Era | Date Code Location | Format |
|---|---|---|
| 1985-1994 | Size tag (inside tongue) | MMYY or production number |
| 1994-2002 | Size tag | YYMMDD |
| 2003-Present | Size tag + box | Various formats by factory |
| Grade | Description | Typical Discount |
|---|---|---|
| DS (Deadstock) | Brand new, never worn, with all accessories | Full price / premium |
| VNDS | Worn 1-2x, looks new, no visible wear | 10-20% below DS |
| Excellent | Light wear, minimal creasing, clean | 25-40% below DS |
| Good | Visible wear, creasing, minor flaws | 40-60% below DS |
| Beaters | Heavy wear, still wearable | 60-80% below DS |
💡 Hidden Gem: Outlet stores occasionally have gems. Check Nike Factory Stores for discounted releases that still have resale value.
💡 Size Premium Guide: Size 9-11 typically commands highest prices. Size 7 and below, 13+ often sell at 10-30% discount.