1. The Algorithm Loves Activity
Depop's feed is driven by recency and engagement. The more you refresh listings and engage with others, the more visibility you get.
Daily Routine: Refresh all listings (edit and save), like 50-100 items in your niche, follow potential buyers.
2. Aesthetic is Everything
Depop is visual-first. Your shop grid should look like an Instagram feed - cohesive, styled, on-brand.
Photo Tips: Natural light only, consistent backgrounds (white wall or nature), model shots outperform flat lays, show the vibe not just the item.
3. Pricing for Gen Z
Depop's audience is younger and more price-sensitive. They expect deals. High prices get ignored.
Sweet Spot: $15-45 for most items. Bundle discounts work great - "2 for $30" moves inventory fast.
4. Descriptions That Sell
Keep it casual, use emojis, mention the vibe. "y2k vibes 🦋" sells better than "vintage 2003 top."
Include: Measurements, flaws, style inspo ("would look cute with low rise jeans").