Pricing Strategy Guide

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Bulk & Lot Buying Guide for Resellers

Buying in bulk - whether pallets, liquidation lots, or wholesale - can dramatically increase your profit margins. But it requires more capital, storage, and strategy than buying individual items.

Types of Bulk Buying

TypeSourceRisk LevelTypical Margin
Customer ReturnsLiquidation.com, B-StockHigh30-100%+
Shelf PullsDirect liquidatorsMedium50-150%
OverstockWholesale, directLow20-50%
SalvageLiquidatorsVery High100-500%
Mystery LotseBay, localVariableVariable

Where to Buy Lots

Online Liquidation Platforms

  • Liquidation.com: Target, Amazon, major retailers
  • B-Stock: Direct from retailers (Walmart, Target, Amazon)
  • BULQ: Sorted lots, more predictable
  • Direct Liquidation: Pallets and truckloads
  • 888 Lots: Smaller lots, lower minimums

Local Sources

  • Estate sales (entire estates)
  • Storage unit auctions
  • Business liquidations
  • Flea market vendor cleanouts
  • Local Facebook reseller groups

Evaluating a Lot

Before bidding, calculate your worst-case scenario:

  1. Manifest review: What's actually in it?
  2. Research values: Check sold comps for key items
  3. Condition assumptions: Assume worst for blind lots
  4. Calculate all costs: Lot price + shipping + handling
  5. Estimate sell-through: What % will actually sell?

πŸ’‘ The 3x Rule: Your expected total revenue should be at least 3x your all-in cost. This accounts for fees, unsellables, and time.

Lot Math Example

  • Pallet cost: $500
  • Shipping: $200
  • Total investment: $700
  • Manifest total MSRP: $3,000
  • Expected recovery: 30% of MSRP = $900
  • Less platform fees (15%): $765
  • Gross profit: $65

⚠️ Reality Check: That $65 profit doesn't include your time to process, photograph, list, and ship 50+ items. Factor in your hourly rate.

Processing Lots Efficiently

  1. Triage immediately: Sort into keep/sell/donate/trash
  2. Batch photograph: Set up station, shoot everything
  3. Batch list: Create all listings in one session
  4. Price to move: Lower prices = faster turns
  5. Bundle unsellables: Create lots of your own

Red Flags

  • No manifest or vague descriptions
  • "Uninspected" or "as-is" with high prices
  • Heavy items with expensive shipping
  • Categories you don't understand
  • Damaged packaging or signs of returns abuse

Best Categories for Lots

  • Clothing: High margins, consistent demand
  • Toys: Seasonal peaks, good margins
  • Home goods: Always sells, low return rate
  • Books: Easy to process, predictable value

Categories to Avoid (For Beginners)

  • Electronics: High return rates, testing needed
  • Furniture: Storage and shipping challenges
  • Mattresses/bedding: Hygiene concerns
  • Cosmetics: Expiration, authenticity issues

Scaling Up

Once you've mastered small lots:

  • Build relationships with liquidators for better deals
  • Get a warehouse or storage unit
  • Hire help for processing
  • Consider truckload quantities
  • Develop niche expertise in specific categories

Scam Awareness

  • Verify liquidation company legitimacy
  • Check BBB and online reviews
  • Never wire money to unknown sellers
  • Inspect local lots before paying
  • Be skeptical of "guaranteed" returns
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