Platform Comparison

Feature StockX GOAT
Seller Fee ~9-10% 9.5% + seller fee
Payment Processing 3% 2.9%
Shipping (Seller) You pay to StockX Prepaid label provided
Used Sneakers No (DS only) Yes
Authentication Yes, all items Yes, all items
Consignment No Yes (GOAT Storage)
Payout Time 1-3 days after auth 2-3 days after auth

What Sells

  • Jordan Retros: Always in demand, especially 1s, 3s, 4s, 11s
  • Nike Dunks: SB and regular dunks are hot
  • Yeezy: 350s and 500s most liquid
  • Collabs: Travis Scott, Off-White, Sacai = premiums
  • Limited releases: Low stock = higher resale

πŸ’‘ Size Matters: Men's 8-12 are most valuable. Size 7 and below, 13+ typically sell 10-30% less. Know size premiums before sourcing.

Selling Process

StockX

  1. Find your product, place an Ask (your selling price)
  2. When matched with a Bid, you have 2 days to ship
  3. Ship to StockX authentication center
  4. They verify, you get paid

GOAT

  1. List with photos and condition details
  2. Buyer purchases, you get prepaid shipping label
  3. Ship to GOAT for authentication
  4. They verify, you get paid

Authentication Fails

If your item fails authentication:

  • StockX: Item returned, you pay return shipping + penalty fee
  • GOAT: Item returned at your expense

⚠️ Never sell fakes. Both platforms ban sellers permanently for fakes. One failed auth = account at risk. Multiple = banned for life.

Maximizing Profit

  • Check both platforms: Prices differ; list where higher
  • Factor ALL fees: 10-15% total cut on each sale
  • Timing matters: Prices spike on release day hype, then settle
  • Hold or flip: Some shoes appreciate, some tankβ€”research trends
  • GOAT for used: StockX is DS only; GOAT allows used at discount

When to Use Each

  • StockX: Best for deadstock, quick sales, price transparency
  • GOAT: Best for used, GOAT Storage consignment, seller flexibility
  • eBay: Better for vintage, lower fees if you handle auth
  • Local: Best margins (no fees) but more work
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