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Seasonal Selling Calendar

What sells when - plan your sourcing and listing strategy

Q1 January - March: Post-Holiday Recovery
January ❄️
πŸ”₯ Hot Items
Fitness Equipment Workout Clothes Organization/Storage Diet Books Planners Winter Clearance
πŸ’‘ Strategy
New Year's resolutions drive fitness and organization purchases. Source workout gear now. Sales slow post-holiday but serious buyers remain. Great time to source from people decluttering.
February πŸ’
πŸ”₯ Hot Items
Valentine's Gifts Jewelry Red/Pink Items Lingerie Date Night Attire Spring Preview
πŸ’‘ Strategy
Valentine's Day peaks first 2 weeks. List jewelry and romantic items early January. Start transitioning to spring inventory late month. Super Bowl = sports jerseys and memorabilia.
March 🌷
πŸ”₯ Hot Items
Spring Clothing St. Patrick's Day Easter Prep Spring Break Gardening March Madness Gear
πŸ’‘ Strategy
Spring cleaning = sourcing goldmine. Hit estate sales hard. List spring/summer clothing now. March Madness drives college sports merchandise. Tax refunds coming = buyers spending.
Q2 April - June: Spring Into Summer
April 🐣
πŸ”₯ Hot Items
Easter Items Spring Dresses Outdoor Gear Prom Dresses Tax Season Spending Baseball
πŸ’‘ Strategy
Tax refunds hit accounts = spending surge. Prom dress season starts - list formal wear. Easter decorations sell early month. Baseball season opens - jerseys and gear hot.
May πŸ‘©β€πŸŽ“
πŸ”₯ Hot Items
Mother's Day Gifts Graduation Items Prom Continues Summer Clothes Outdoor Living Wedding Season
πŸ’‘ Strategy
Mother's Day = jewelry, handbags, home items. Graduation gifts peak mid-month. Wedding season kicks off - guest attire sells. Memorial Day sales = competition from retail.
June β˜€οΈ
πŸ”₯ Hot Items
Father's Day Gifts Summer Vacation Swimwear Camping Gear Wedding Gifts Tools
πŸ’‘ Strategy
Father's Day = tools, electronics, sports gear. Vacation season means luggage and travel items. Start sourcing for back-to-school NOW. Summer slowdown begins late June.
Q3 July - September: Summer Lull to Fall Rush
July πŸŽ†
πŸ”₯ Hot Items
4th of July Summer Clearance Pool/Beach Outdoor Activities Prime Day Prep Back-to-School Early
πŸ’‘ Strategy
Slowest month for many. Use downtime to photograph death pile. Source fall/winter items at yard sales. Amazon Prime Day mid-month creates buying buzz. Back-to-school sourcing time.
August πŸ“š
πŸ”₯ Hot Items
Back-to-School College Dorm Kids' Clothing Backpacks Electronics Fall Preview
πŸ’‘ Strategy
Back-to-school is HUGE. Kids' clothing, backpacks, dorm items, electronics. List fall clothing now. Football season approaching - jerseys, tailgating gear. Sales pick up significantly.
September πŸ‚
πŸ”₯ Hot Items
Fall Fashion Football Season Jackets/Sweaters Boots Halloween Prep Q4 Prep
πŸ’‘ Strategy
Fall clothing flies now. List sweaters, jackets, boots. Football Sundays = jersey sales. Start listing Halloween costumes. BEGIN Q4 PREP - this is critical. Source inventory aggressively.
Q4 October - December: THE MONEY QUARTER πŸ’°
October πŸŽƒ
πŸ”₯ Hot Items
Halloween Costumes Fall Decor Vintage Halloween Coats/Winter Wear Holiday Pre-Shop Sports Playoffs
πŸ’‘ Strategy
Halloween costumes peak mid-month. Vintage Halloween decorations = premium prices. Early holiday shoppers start. List gift items NOW. Winter coats selling strong. Baseball playoffs = memorabilia.
⚠️ Halloween Shipping Deadline
Ship Halloween costumes by Oct 25th for arrival before the 31st!
November πŸ¦ƒ
πŸ”₯ Hot Items
EVERYTHING Holiday Gifts Toys Electronics Winter Clothing Home Decor
πŸ’‘ Strategy
BLACK FRIDAY starts the frenzy. Everything sells. Toys are HUGE - source all year for this. Gift items at premium prices. Ship FAST. Buyers are impatient. Work harder this month than any other.
December πŸŽ„
πŸ”₯ Hot Items
Last-Minute Gifts Gift Cards Holiday Decor Vintage Christmas Winter Gear Electronics
πŸ’‘ Strategy
First 2 weeks are INTENSE. Then cliff after the 20th. Shipping deadlines critical. Price higher - desperate buyers pay. After Christmas: gift card spenders and returns create January opportunities.
⚠️ 2025 Shipping Deadlines
USPS Ground: Dec 14 | First Class: Dec 18 | Priority: Dec 19 | Express: Dec 21
UPS Ground: Dec 13 | 3-Day: Dec 19 | 2-Day: Dec 20 | Next Day: Dec 22