1. Prevention is Key

Most returns come from poor descriptions or photos. Over-describe flaws, show all angles, include measurements.

Rule: If you'd be disappointed receiving the item as described, rewrite the listing.

2. Handle Complaints Fast

A quick, empathetic response can turn an angry buyer into a repeat customer. Never argue or get defensive.

Script: "I'm so sorry this didn't work out. Let me make it right - would you prefer a refund or exchange?"

3. Partial Refund Strategy

For minor issues, offer partial refunds. Buyer keeps item, you avoid return shipping, everyone saves time.

Offer: 10-20% for minor flaws, 30-50% for moderate issues. Often cheaper than processing a return.

4. When to Accept Returns

Your return policy affects search ranking on most platforms. Consider accepting returns even if you'd rather not.

Math: If returns cost you 5% of revenue but boost sales 15%, it's worth it.