1. The Anchor Effect

The first number mentioned sets the anchor. If you're buying, go low first. If selling, price high knowing they'll negotiate down.

Buying: Offer 40-50% of asking price. You can always go up; you can't go down.

2. The Flinch

When someone names a price, visibly react - wince, pause, look surprised. This plants doubt about their price.

Follow Up: "Ooh, that's more than I was hoping. What's the best you can do?"

3. Bundle for Discounts

Whether buying or selling, bundles create win-wins. Buyers get discounts; sellers move more inventory.

Script: "If I take both, can you do $X?" or "I'll knock off $10 if you grab this too."

4. Walk Away Power

Your strongest negotiation tool is being willing to walk away. Never fall in love with a deal.

Reality: There's always more inventory. If the numbers don't work, pass. Desperation kills margins.