Everything you need to know about reselling
Start simple: Source items from thrift stores, garage sales, or your own closet. You don't need inventory to begin—start with what you have.
Pick a beginner-friendly platform: Mercari and Poshmark are easiest to start. eBay offers the most reach but has a steeper learning curve.
Learn to price: Search "sold" listings to see what similar items actually sell for. Price competitively when starting to build feedback.
Reinvest profits: Use early earnings to buy more inventory. Scale gradually as you learn what sells.
Popular high-margin categories include:
The best niche is one you already know. Your expertise lets you spot underpriced items others miss.
You can start with $0 by selling items you already own. Many successful resellers started by decluttering their closets.
$50-100 is enough to start sourcing at thrift stores. Focus on items you can triple your money on.
$500+ lets you buy in bulk at estate sales or liquidation. More capital = faster scaling, but it's not required.
Start small, learn the ropes, and scale with profits. Don't go into debt for inventory.
Income varies wildly based on time, niche, and effort:
Top resellers earn $200,000+ annually, but that requires significant time, expertise, and capital investment.
Match the platform to your items:
Pro tip: Cross-list on multiple platforms to maximize exposure.
Use our Compare Tool to see fees side by side.
Research sold comparables ("comps"):
Pricing strategies:
Yes, technically all income is taxable. However, you're taxed on profit, not revenue. Track your costs!
The 1099-K threshold: Platforms report to IRS when you exceed $5,000 (2024). But you owe taxes even below this threshold.
Deductible expenses include:
Consult a tax professional for personalized advice.
It depends on your state and volume. Many casual sellers don't need one initially.
Consider forming an LLC when:
A resale certificate (sales tax permit) lets you buy inventory without paying sales tax, since you'll collect it when you sell.
Good news: Usually no. Thanks to Marketplace Facilitator Laws, platforms like eBay, Poshmark, Mercari, and Amazon collect and remit sales tax for you in most states.
You may need to collect if:
Check your state's rules and the specific platform's policies.
Look for:
Check before buying:
Under 1 lb: USPS First Class (starts ~$4)
1-5 lbs: USPS Priority Mail or Pirate Ship rates
5+ lbs: Compare UPS Ground, FedEx, USPS Priority
Pro tips:
Save boxes from your own online orders. Free is the best price!