Top Brands by Resale Value

Brand Resale Value Best Sellers
Hermès 100-300%+ of retail Birkin, Kelly, Constance
Chanel 70-120% of retail Classic Flap, Boy Bag, 2.55
Louis Vuitton 50-80% of retail Neverfull, Speedy, Pochette Métis
Dior 50-70% of retail Lady Dior, Saddle, Book Tote
Gucci 40-60% of retail Dionysus, Marmont, Jackie
Prada 40-60% of retail Re-Edition, Galleria, Cleo
Bottega Veneta 50-70% of retail Pouch, Cassette, Jodie

Authentication Basics

Louis Vuitton

  • Date code: Letters + numbers indicating factory and date (pre-2021)
  • Microchip: 2021+, no visible date code, requires NFC reader
  • Stitching: Mustard yellow, perfectly even
  • Hardware: Weighty, clean engravings, "Louis Vuitton Paris"
  • Canvas: Monogram pattern alignment, color consistency

Chanel

  • Authenticity card: Matches serial sticker inside bag
  • Serial sticker: 7-8 digits, specific font and format
  • CC lock: Right C overlaps on top, left C on bottom
  • Quilting: Even, puffy, aligned at seams
  • Chain: Weighty, properly woven leather

Hermès

  • Blindstamp: Craftsman ID and year letter
  • Stitching: Saddle stitch, angled, handmade
  • Hardware: Palladium or gold-plated, clean engravings
  • Leather: Consistent grain, proper smell
  • Stamp: "HERMÈS PARIS MADE IN FRANCE" centered

⚠️ Get Professional Authentication: For bags over $500, ALWAYS use professional authentication (Entrupy, Real Authentication, Authenticate First). One fake ruins your reputation forever.

Where to Sell

Platform Fees Best For
The RealReal 15-55% commission Hands-off consignment, authentication included
Vestiaire Collective ~15-25% European buyers, luxury focus
Rebag Buyout offers Instant cash, no waiting
eBay (Authenticity Guarantee) ~13% Widest audience, buyer pays auth
Poshmark 20% Good for under $500 bags
Fashionphile Buyout offers Quick sale, established buyers

Where to Source

  • Estate sales: Older women's estates often have vintage LV, Chanel
  • Consignment stores: Buy underpriced, sell higher online
  • Facebook groups: Bag-specific buy/sell groups
  • Poshmark/Mercari: Mispriced listings from unknowing sellers
  • Japan: Japanese resellers have excellent inventory, lower prices
  • Auctions: Estate auctions, luxury goods auctions

💡 Pro Tip: Vintage bags (20+ years) are often underpriced because sellers don't know their value. A 1990s Chanel in good condition can sell for more than a new bag.

Condition Pricing

  • New/Unused: 90-100% of market value
  • Excellent: 80-90% (minimal signs of use)
  • Very Good: 65-80% (light wear, no major issues)
  • Good: 50-65% (visible wear, functional)
  • Fair: 30-50% (significant wear, damage)

What Affects Value

  • Original box/dustbag: +5-15% value
  • Receipt: +5-10% (proves authenticity)
  • Limited edition/discontinued: Premium pricing
  • Classic colors (black, brown): Higher demand
  • Trendy/seasonal colors: Can be harder to sell
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